Discern
Read the pastoral situation, people and purpose.
Interactive pastoral communication course
Media Management
Media Management
for Mission
Discern the need. Design the journey. Deploy a coherent pastoral campaign.
This guided experience condenses the three-session formation sequence into essential ideas, practical decisions and one final campaign strategy. Use the guidebooks later for fuller study.
00
Why this course?
Communication belongs inside pastoral leadership
A parish communicates through its priorities, relationships, decisions and follow-up, even before it publishes anything. Media management therefore begins with listening and discernment—not with choosing an app.
Design
Give each medium a distinct role in one connected journey.
Deploy & Present
Turn the strategy into accountable decisions and a concise pitch.
01
Session 1
Discern: media management for mission
Opening case
The Youth Faith Encounter
A parish publishes an attractive event poster, but young adults do not respond. The team proposes more posts. Before producing anything else, what should the team ask?
The Five Ms
Select each card to reveal the question it protects.
02
Session 2
Design: cross-media convergence
One mission. One core message. Many purposeful expressions.
Cross-media planning does not repeat the same item everywhere. Each medium performs distinct, connected work and prepares the audience for the next meaningful step.
Several media forms appear within one item.
The same message is distributed through several channels.
Each medium performs distinct work in a connected journey.
Each medium adds a unique element to a larger story world.
Build the pastoral audience journey
NoticeI see it
UnderstandI know what it means
TrustI believe the source
RespondI take the next step
ParticipateI enter the experience
BelongI continue in relationship
ShareI become a witness
03
Session 3
Deploy and present the pastoral campaign
The workbook turns discernment and design into six linked decisions. Complete the concise version here; use Worksheets 7–15 in the guidebook when the campaign moves towards production.
Pastoral need
What is happening and why does it deserve a response?
Mission & objective
What good should the campaign serve?
Audience & insight
Whose response matters first?
Message & action
What should the person understand and do?
Journey & media
What work should each medium perform?
Management & learning
Who is responsible and what will the team examine?
Pastoral integrity check
04
Group campaign lab
Build one coherent pastoral campaign
Cross-media planning
Campaign Canvas Matrix
| Stage | Channel | Function | Content or experience | Next action | Owner | Remove |
|---|
Test every row: does this medium perform distinct work, and does it lead clearly to what follows?
05
Final synthesis
Explain the complete campaign strategy
Need→Mission→Message→Journey→Management→Learning
Presentation exercise
90-second campaign pitch
01:30
0–15Situation, audience and mission
15–35Objective, core message and action
35–65Audience journey and media roles
65–80Responsibility, safeguards and source
80–90Pastoral outcome and evidence
Final takeaway
Communication serves communion.
Mission decides the message. The message guides the media. The media work together so that communication can lead towards encounter, participation and communion.
+
Further study
Continue with the guidebooks
The interactive page provides the essential shared framework. The accompanying documents contain the flowing exposition, complete worksheets, facilitation guidance and fuller references.